Welcome to the Sparkfly blog
At Sparkfly, we focus on disruption. Disrupting retail and restaurants, disrupting attribution in marketing and advertising, and perhaps most importantly, disrupting how companies view the connection...
View ArticleiMedia Recap
What I’ve learned Over the past 18 months, I’ve had the opportunity to be a contributor to iMedia Connection, and this has given me a platform to explore a broad range of ideas about the rapidly...
View ArticleNew Research on Digital Offers and POS Attribution
We recently had the opportunity to partner with immr analyst, Phil Hendrix, on a comprehensive new whitepaper that is focused on digital offers and POS attribution. The in-depth piece provides...
View Article2015 Predictions: Top 5 for 2015
As 2014 and the holiday shopping season have come to a close, retailers and brands can reflect on a year full of innovation and learnings. As we look ahead to 2015, we have the opportunity to implement...
View ArticleHow Brands Can Reward Themselves with a Better Customer Loyalty Program...
Most people are drawn to what is new and exciting–that applies to brands as well as individual consumers. Even in the best of times, some brands may stray from their predetermined strategies and pivot...
View ArticleIndustry Innovators: #1 Trait Driving Successful Partnerships
There’s a good reason why the old adages, “It’s a two-way street” or “It’s a give and take…” are popular among couples who describe why their relationship works well: they’re true. Depending on how you...
View ArticleIndustry Innovator: Cheetah Digital
We designed the Sparkfly platform to seamlessly integrate with all kinds of partners so that we can create a customized marketing experience for merchants and the very best customer experience for end...
View ArticleOut of the Box Loses Its Luster Pretty Quickly
The words “out of the box” evoke the same feelings in today’s business leaders that “batteries included” did in kids who grew up in the 1980s—pure joy and excitement that you don’t have to wait to...
View ArticleA 1-2 Tech Punch for Coupon Fraud
Quick serve restaurants (QSRs) have always had slim profit margins—typically 6-9%. When the numbers are that tight, the last thing these businesses need is fraud to take away from the bottom line....
View ArticleThe Solution to Your Marketing Attribution Problem Happens in Real-Time
“What do you want for lunch?” It’s a question you ask all the time, and more often than not, the answer depends on convenience and stomach space. When it comes to quick and casual dining, attention...
View ArticleMost SMS Offer Strategies Need an SOS
Odds are it’s only been a few minutes since you last checked your phone. Some studies say we check our phones 58 times per day, with others estimating we check our phones a whopping 160 times per day....
View Article[Infographic] Get Your Slice of the Offer Management Pie
Checkout our mouth-watering pizza infographic to see a variety of data insights that prove offer management is a valuable bottom line and brand booster. The post [Infographic] Get Your Slice of the...
View ArticleIndustry Innovator: Vibes
Here at Sparkfly, we’ve worked on so many different technology projects and we’ve learned which providers can truly make a difference. Our platform was built to integrate with a variety of platforms,...
View Article[BusinessWire] Sparkfly Partners with Vibes to Offer Deeper Insights on...
The post [BusinessWire] Sparkfly Partners with Vibes to Offer Deeper Insights on Mobile Campaigns, Consumer Engagement Strategies appeared first on Sparkfly.
View ArticleIndustry Innovator: Wisely
Sparkfly’s platform was designed to integrate seamlessly with a variety of partners so that we can create a completely customized marketing experience for our customers and a state-of-the-art...
View ArticleProactive vs. Reactive: The Shift Has to Happen Now
The dictionary defines “reactive” as “reacting to events and situations rather than acting first to change or prevent something.” When you look at it that way, 2020 was the very essence of reactive. Of...
View ArticleIndustry Innovator: Lunchbox – Next-Gen Enterprise Online Ordering
We’ve all been there before. You’re craving a specific food that is being featured with an online offer from your favorite restaurant. You do everything you’re supposed to do: fill out your order,...
View Article[BusinessWire] Sparkfly and Wisely Partner to Redefine the Future of...
The post [BusinessWire] Sparkfly and Wisely Partner to Redefine the Future of Restaurant Loyalty appeared first on Sparkfly.
View Article[Destination CRM] Sparkfly Partners with Vibes for Insights on Mobile...
The post [Destination CRM] Sparkfly Partners with Vibes for Insights on Mobile Campaigns, Consumer Engagement Strategies appeared first on Sparkfly.
View Article[Fast Casual] Sparkfly, Wisely partner on data-driven restaurant loyalty
The post [Fast Casual] Sparkfly, Wisely partner on data-driven restaurant loyalty appeared first on Sparkfly.
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