At Sparkfly, we focus on disruption. Disrupting retail and restaurants, disrupting attribution in marketing and advertising, and perhaps most importantly, disrupting how companies view the connection between the digital and physical worlds. Brick and mortar establishments are increasingly recognizing that they need to be dedicating more resources towards the online and mobile spaces, and ensuring that their advertising, loyalty programs, coupons and other marketing initiatives are taking advantage of today’s new digital landscape. Due to challenges with legacy point-of-sale...
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