We recently had the opportunity to partner with immr analyst, Phil Hendrix, on a comprehensive new whitepaper that is focused on digital offers and POS attribution. The in-depth piece provides strategic advise for both retailers and brands, and covers everything from targeting offers, to designing and testing offers, to understanding the key mobile channels for presenting offers. During the creation of the whitepaper, we spoke with Phil about the current landscape, and provided real life examples of what we’re seeing...
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