[MartechCube] Sparkfly and Customer Intelligence Platform Wisely Partner
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View ArticleLoyalty Programs Are the Key to the Cookieless Kingdom
Welcome to your journey towards a cookieless world. Those third-party cookies that marketers love so much — and that consumers are so annoyed by — are fading fast. While Google recently delayed its...
View Article[Whitepaper] 5 Big Business Cases for Smart Offer Management
In this whitepaper, you’ll explore 5 business cases that prove how smart it is to invest in smart offer management. You’ll get insights and ideas that will inspire your own strategy. The post...
View ArticleWe’re Halfway Through 2021 – Are These 3 Things in Your New Strategic Toolkit?
Now that we’re halfway through 2021, how are you navigating the new normal? What are you doing to accommodate all of the changes we’ve seen in customer behavior? How are you working to exceed...
View Article[Advertising Week] Loyalty Programs Are the Key to the Cookieless Kingdom
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View ArticleKeeping up with the Chipotles of the World
It’s time to get back to normal. That’s what you’ve been telling yourself, your colleagues, your investors, your other stakeholders. But what does “normal” look like for 2021 and beyond? If we think in...
View Article[PathMonk] Be Flexible & Adaptable in an Evolving Marketplace | Interview...
The post [PathMonk] Be Flexible & Adaptable in an Evolving Marketplace | Interview with David Terkosky from Sparkfly appeared first on Sparkfly.
View ArticleRetail’s 3 Biggest Digital Challenges (And the Opportunities That Come With...
Is there any industry that’s been on a bigger rollercoaster over the last 18 months than retail? Overnight, traditional brick and mortar was replaced by an unprecedented demand for digital. While many...
View ArticleRetail’s 3 Biggest Digital Challenges (And the Opportunities That Come With...
Is there any industry that’s been on a bigger rollercoaster over the last 18 months than retail? Overnight, traditional brick and mortar was replaced by an unprecedented demand for digital. While many...
View ArticleForget Points, Emotion is Your Loyalty Program’s Biggest Differentiator
Let’s face it, lots of loyalty programs feel the same. In exchange for handing over an email address, your customers can make purchases to rack up points that eventually lead to a cool reward. Rinse....
View ArticleLoyalty is Your Currency — How Are You Spending It?
Customer loyalty has always been vital to the bottom line, but in light of all the changes that the pandemic ushered in, loyalty is something you absolutely have to market, spend, and convert wisely....
View ArticleWhat Makes Smart Offer Management So Smart?
Did you know that there’s a “Get to Know Your Customers Day” on the third Thursday of every January, April, July, and October? We appreciate the enthusiasm, but the truth is, you should be getting to...
View ArticleLeverage Local for Brand Awareness and Loyalty
When’s the last time you searched for something “near me” on Google? If you’re like most consumers, you’re doing it more and more. Between 2017 and 2019, “near me” searches grew by 250%, followed by an...
View Article[BusinessWire] Sparkfly and Lunchbox Partner to Deliver Engaging and...
The post [BusinessWire] Sparkfly and Lunchbox Partner to Deliver Engaging and Personalized Experiences for Restaurant Goers appeared first on Sparkfly.
View Article[Destination CRM] Sparkfly Partners with Lunchbox
The post [Destination CRM] Sparkfly Partners with Lunchbox appeared first on Sparkfly.
View Article[Hospitality Technology] Sparkfly, Lunchbox Team Up to Offer Personalized...
The post [Hospitality Technology] Sparkfly, Lunchbox Team Up to Offer Personalized Restaurant Experiences appeared first on Sparkfly.
View Article[Fast Casual] Sparkfly, Lunchbox team up to offer personalized offers
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View Article[Forbes] How An Agile Marketing Technology Infrastructure Can Empower...
The post [Forbes] How An Agile Marketing Technology Infrastructure Can Empower Customer Loyalty Campaign Creativity appeared first on Sparkfly.
View Article[Citybiz] Interview with Catherine Tabor, Founder & CEO of Sparkfly
The post [Citybiz] Interview with Catherine Tabor, Founder & CEO of Sparkfly appeared first on Sparkfly.
View ArticleIt’s Not Just for IT — There’s Marketing Magic in Middleware
Even the most tech-savvy of marketers tends to skip over articles dedicated to middleware because, hey, that’s an IT topic, right? Nope. While the term “middleware” may be more likely to come up in a...
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